B.Com 1st Sem Marketing and Services Management Previous Papers

B.Com 1st Sem Marketing and Services Management Question Paper May 2013 with Answers

Time : 3 hours
Max. Marks : 100

SECTION – A

I. Answer any ten of the following sub-questions each question carries 2 marks. (10 x 2 = 20)

Question (a)
Define marketing.

Question (b)
What is promotion mix?

Question (c)
Mention any two objectives of pricing.

Question (d)
Mention any four advantages of advertising.

Question (e)
What is meant by Market Segmentation?

Question (f)
What is service environment?
Answer:
Service environment is the sum total of forces and factors that makes influence on the marketing of particular services. It includes organizational factors, customer needs and preferences, competition, etc.

Question (g)
What is Assembling?

Question (h)
Mention any four approaches to the study of Marketing?

Question (i)
What is M-Business?

Question (j)
Mention four characteristics of services.

Question (k)
What do you mean by Tourism Marketing?

Question (l)
What do you mean by healthcare services?

SECTION – B

II. Answer any four of the following questions. Each question carries 8 marks. (4 x 8 = 32)

Question 2.
State any 8 (eight) functions of wholesaler.

Question 3.
Explain eight interest internal factors which influence marketing.
Answer:
Internal factors influence marketing:
(a) Producers or organisation: Producers are the persons engaged in the production of materials including firms, mines, forestry, etc.

(b) Manufacturing resources: This comprises of men material, money, machinery and management. All these are internal and are under the control of management. It can be adjusted according to marketing planning and policy.

(c) Marketing mix: Price, product, promotion are internal factors can be adjustable according to external factors. Organization can take decision on price promotion and product according to the conditions prevail in the market.

(d) Suppliers: Suppliers are the important persons in the organization manufacturing programme can be adjusted according to the supply of material and labour resources organization can adopt such a purchase policy which gives bargaining power to the organization.

(e) Employees: Employees loyalty sincerity, productivity and their attitude towards their job and the organization behaviour can be controlled by following sound and employees oriented policies.

(f) Middle men : Middlemen are those who help the company in promoting and distributing the product. Organization can control the distribution of goods according to customers demand in the market.

Question 4.
Briefly explain the importance of pricing.

Question 5.
Briefly explain the characteristics services.

Question 6.
Briefly explain the concept and nature of educational service.

SECTION – C

III. Answer any three of the following questions. Each question carries 16 marks. (3 x 16 = 48)

Question 7.
Explain briefly the 7 Ps of marketing mix in service Industry.

Question 8.
Explain the functions of marketing briefly.

Question 9.
Explain the bases for market segmentation.

Question 10.
Explain various media of advertising.

B.Com 1st Sem Marketing and Services Management Question Paper November 2014 with Answers

SECTION – A

I. Answer any five of the following questions. Each question carries two marks. (5 x 2 = 10)

Question (a)
What is Relationship Marketing?
Answer:
Relationship marketing is a strategy that aims at developing and managing long term relationship with customers, suppliers and distributors, in order to earn and retain the business of the enterprises.

Question (b)
State any two components of political environment.
Answer:
Political environment includes government monetary and fiscal policy, import and export polices, custom duties, legislation controlling, physical environment etc.

Question (c)
Define Consumer Behaviour.

Question (d)
What is Branding?

Question (e)
Define Service.

Question (f)
Who is a Travel Agent?
Answer:
Travel agent is an agent who acts and do the work on behalf of a hotel, airline, transport or a shipping company. Travel agent provides the service to tourist on behalf of his owner.

Question (g)
Define Marketing?

SECTION – B

II. Answer any three of the following questions. Each question carries six marks. (3 x 6 = 18)

Question 2.
State any six objectives of Marketing.
Answer:
Following are the objectives of marketing:
(a) To apply effective marketing polices in the field of dynamic marketing. Rapid growth in the technology requires intelligent marketing polices to achieve the goals of the firm.

(b) To develop the market for the product in the market field. Some development and changes are required in continuous manner to retain the product in the market.

(c) To implement guiding policies for better results. Firm should develop and implement good guiding policies to earn more profit and to get better result in the market.

(d) To suggest solutions for marketing problems. Marketing is responsible for identifying problem and to find out better solutions for various aspects of marketing problems.

(e) To collect marketing information relating to marketing activities. Marketing decisions are based on marketing informations. Therefore marketing helps to take decisions on marketing activities by collecting marketing information.

(f) Marketing helps to collect new ideas for stabilization of firm in the market.

Question 3.
How does Technological Environment influence marketing?
Answer:
Technological environment is considered as uncontrollable environment in the marketing mix.
(a) Technological factors like development in computer science, information technology influence the growth of marketing. Growth of marketing helps to improvement in economic conditions.

(b) Technological environment changed the national market into global market. Globalization of the business activity has made tremendous growth in world market.

(c) Changes in information technology has also contributed for the growth of science sectors. Many instruments are developed which gives good services to customers.

(d) Technological changes also made changes in the specialized sectors like advertising education, personal cause, health care etc.

(e) Technological changes changed the life style income and behaviour of the people.

(f) New technologies offer a main source of economic growth.

(g) Technological environment changed the trading activity into e-trading, e-commerce, e-business and online business.

Question 4.
Briefly explain the various stages in product development.

Question 5.
State the merits of Personal Selling.

Question 6.
Differentiate between Products and Services.

SECTION – C

III. Answer any three of the following questions. Each question carries fourteen marks. (3 x 14 = 42)

Question 7.
Explain the functions of Marketing.

Question 8.
Explain the basis for Market Segmentation.

Question 9.
What is Product Life Cycle? Explain the various stages in product life cycle.

Question 10.
Explain the factors responsible for the growth of service sector in India.

Question 11.
What is Promotion? Explain its significance.

B.Com 1st Sem Marketing and Services Management Question Paper November 2015 with Answers

SECTION – A

I. Answer any five of the following sub-questions each question carries 2 marks. (5 x 2 = 10)

Question (a)
What is market.

Question (b)
What is meant by Relationship marketing?

Question (c)
Give the meaning of Marketing Environment.

Question (d)
What is Product-Mix?

Question (e)
What is Service Mix?
Answer:
Service mix is set of 7p’s. They are Product, Pricing, promotion, Place, People, Physical evidence, Process.

Question (f)
What is meant by Market Segmentation?

Question (g)
What is Social marketing Concept?

SECTION – B

II. Answer any three of the following questions. Each question carries six marks. (3 x 6 = 18)

Question 2.
What are the requisites of sound market segmentation?

Question 3.
Distinguish between advertising and personal selling.

Question 4.
Describe the Service Process.

Question 5.
Explain the impact of socio-cultural environment on marketing decisions.
Answer:
Social cultural environment is uncontrollable environment. Social and cultural forces influence the business concern in the long run. Marketing management should take new demands created due to changes in life style, social values etc., There are certain areas which require special attention.

They are –

  • Changes in life style
  • Changing role of women
  • Emphasis on quality goods
  • Greater performance for recreational activities
  • Greater care to health body and personality
  • Awareness of misleading advertisement
  • Growing consumerism

Social and cultural environment makes the business firm to perform social obligation. The social marketing concept demands every business firm to pay greater attention to consumer welfare and citizen welfare. Social habits and cultural status of consumers induce the business to take good decisions on production, marketing paid on consumer satisfaction. Business firm help the consumer by supplying satisfied goods according needs of consumers under social obligation.

Question 6.
Write short notes on ‘Selling Concept’ and ‘Marketing Concept’.
Answer:
There are five competing concepts under which business conduct its marketing activity.
They are –

  • The production concept
  • The product concept
  • The selling concept
  • The marketing concept
  • The societal marketing concept

(a) Selling concept:
The selling concept holds that consumers will not buy enough of the organisations products unless the organisation undertakes a substantial selling and promotion effort. Normally unsold goods like insurance, encyclopedias etc. Selling concept applies because they go for aggressive selling techniques selling techniques are applied by business man only when consumer are not interested with particular type of product firm uses price off offer combo offer to attract consumer.

(b)Marketing concept:
The marketing concept holds that the key to alliance organisational goals. The marketing concepts determines the needs and , wants of target markets and delivers the desired satisfactions more effectively and efficiently than competitors. This concept is based on find wants and fill them and have the consumer and not product for long time.

SECTION – C

III. Answer any three of the following questions. Each question carries fourteen marks. (3 x 14 = 42)

Question 7.
Define Product Planning. Describe the factors Influencing Product Planning.
Answer:
Product planning is the process of determining line of product which secure maximum profits from the protential markets. It is an act of marketing to find out market, supervising, searching, screening, development and commercialization of new product, the modification of existing lines, and the discontinuance of marginal or unprofitable items. Product planning is the management decision regarding introduction of new product following are the factors influence product planning and new product introduction in the market.

(a) Customers: Consumers needs and wants are monitored by the management through surveys. By inquiring and attending to complaints of consumers many new ideas are discovered by the management. Women consumers and working women provide lot of new ideas for manufacture of new product.

(b) Competitors: Management analyses competitors product, their advertisement techniques and takes invest in introduction of new product according to public invest,

(c) Distributors and suppliers: Distributors and suppliers are the middlemen between consumer and business firm. They pass information about new product and product planning with new changes, techniques according to consumer needs.

(d) Internal sources: Management always engage in the work of research. Marketing research and product research influence the firm to prepare plan for new product development. Marketing research and scientific research on product and production help to develop new product.

(e) Other sources: Trade magazines, seminars, government agencies, new product consultants, advertising agencies, marketing research firms, university, commercial laboratories, investors, advises and promotes management of firm to take decision on product planning.

Question 8.
Explain the different types of services.

Question 9.
Explain the bases of market-segmentation.

Question 10.
What is promotion? Explain its significance.

Question 11.
Explain the approaches to the study of marketing.

B.Com 1st Sem Marketing and Services Management Question Paper November 2016 with Answers

SECTION – A

I. Answer any five sub-questions. Each question carries 2 marks. (5 x 2 = 10)

Question (a)
What is market?

Question (b)
What is consumer behaviour?

Question (c)
Write any two elements of marketing-mix.

Question (d)
What is service-mix?

Question (e)
Who is a Travel Agent?

Question (f)
Write any two models of E-Business.
Answer:
Any two models of E-Business are –

  • B2B and
  • B2C.

Business to Business model is a model in which transaction is made between business. Business to customer model is used to trade the transaction between Business man and customers.

Question (g)
Expand the following:
(a) FCI
(b) PDS
Answer:
(a) FCI = Food Corporation of India.
(b) PDS = Public Distribution System.

SECTION – B

II. Answer any three of the following questions. Each question carries six marks. (3 x 6 = 18)

Question 2.
State any six objectives of Marketing.

Question 3.
Explain the stages in product development.

Question 4.
Describe the services process.

Question 5.
Explain the promotion-mix.

Question 6.
What are the essentials of a good qualities of a salesman?

SECTION – C

III. Answer any three of the following questions. Each question carries fourteen marks. (3 x 14 = 42)

Question 7.
Explain the approaches to the study of Marketing.

Question 8.
What are external macro environmental forces? Explain.

Question 9.
What is product planning? Describe the factors influencing product planning.

Question 10.
Explain briefly, the significance of Tourism.

Question 11.
Explain different types of services.

B.Com 1st Sem Marketing and Services Management Question Paper November 2018 with Answers

SECTION – A

I. Answer any five of the following sub-questions each question carries 2 marks. (5 x 2 = 10)

Question (a)
What is tele-marketing?

Question (b)
Give the meaning of retailing.

Question (c)
State the meaning of consumer behaviour.

Question (d)
What do you mean by psychological pricing?

Question (e)
What is meant by physical distribution?
Answer:
Physical distribution means transfer of goods form the place at production to the place of distribution. These distributions are done by businessman through channel of distribution.

Question (f)
State any four components of service marketing mix.

Question (g)
Define tourism.
Answer:
According to WTO, “Tourism is the movement of people away from their normal place of residence and work for a period of not less than 24 hrs. and not more than year and whose main purpose of travel is other than the exercise of an activity remunerated from with in the place visited.

SECTION – B

II. Answer any three of the following questions. Each question carries six marks. (3 x 6 = 18)

Question 2.
State any six goals of marketing.

Question 3.
Explain briefly the personal factors of consumer behaviour.

Question 4.
Explain briefly the stages in the product development.

Question 5.
Briefly explain the steps in building a service blue print.

Question 6.
State the significance of health care services.
Answer:
Significance of healthcare services:

  • Health care services in India has increased life expectancy at birth of male and female.
  • Improvement in health care services qualify has decreased the death rate.
  • Health care services are health related activities or benefits increases employment and generates revenue.
  • It deescases infant mortality rate.
  • Public health services, essential, public health services, preventive health services, mental health services, home health services and school health services are found in India.
  • Health workers provide services to different people in different age groups
  • Health services are offered at any time because different people may need them due to variaisor special reasons.

SECTION – C

III. Answer any three of the following questions. Each question carries fourteen marks. (3 x 14 = 42)

Question 7.
Briefly explain the recent trends in marketing?

Question 8.
Explain the bases of market segmentation.

Question 9.
Explain briefly the various channels of distribution.

Question 10.
Discuss the different types of services.

Question 11.
Discuss the marketing mix of educational services.

SECTION – A

I. Answer any five of the following sub questions. Each Sub-question carries two marks. (5 x 2 = 10)

Question (a)
What is green marketing?

Question (b)
What is consumer behaviour?

Question (c)
Write any two models of E-Business.
Answer:

  • B2 – BModel
  • B2 – C Model

Question (d)
Who is a Travel Agent?

Question (e)
Give the meaning of a product.

Question (f)
What is product mix?

Question (g)
What is branding?

SECTION – B

II. Answer any three of the following questions. Each questions carries six marks. (3 x 6 = 18)

Question 2.
Briefly explain any six objectives of marketing.

Question 3.
Explain in brief of the objectives of pricing.

Question 4.
Explain the stages in product development.

Question 5.
Describe the service process.

Question 6.
What are the requisites of sound market segmentation?

SECTION – C

III. Answer any three of the following questions. Each question carries fourteen marks. (3 x 14 = 42)

Question 7.
Explain the approaches to the study of marketing.

Question 8.
What is product planning? Describe the factors influencing product planning.

Question 9.
Explain the bases for market segmentation.

Question 10.
What is promotion? Explain its significance.

Question 11.
Explain the characteristics and economic significance of tourism.