B.Com 1st Sem Marketing and Services Management Questions and Answers
Unit 1 Introduction to Marketing
- Introduction to Marketing Very Short Answer Questions
- Introduction to Marketing Short Answer Questions
- Introduction to Marketing Long Answer Questions
Unit 2 Marketing Environment
- Marketing Environment Very Short Answer Questions
- Marketing Environment Short Answer Questions
- Marketing Environment Long Answer Questions
Unit 3 Marketing Mix
- Marketing Mix Very Short Answer Questions
- Marketing Mix Short Answer Questions
- Marketing Mix Long Answer Questions
Unit 4 Introduction to Service Management
- Introduction to Service Management Very Short Answer Questions
- Introduction to Service Management Short Answer Questions
- Introduction to Service Management Long Answer Questions
Unit 5 Service Sector Management
- Service Sector Management Very Short Answer Questions
- Service Sector Management Short Answer Questions
- Service Sector Management Long Answer Questions
B.Com 1st Sem Marketing and Services Management Model Papers
- B.Com 1st Sem Marketing and Services Management Question Paper Dec 2017
- B.Com 1st Sem Marketing and Services Management Previous Papers
B.Com 1st Sem Marketing and Services Management Syllabus
Objective: To familiarize the students with the principles of marketing and focus then on marketing and management of services.
Unit 1 Introduction to Marketing (12 Hours)
Meaning and definition – Goals Concepts of Marketing – Approaches to Marketing – Functions of Marketing. RECENT TRENDS IN MARKETING – e-business – Telemarketing – M-Business – Green Marketing – Retailing, Relationship Marketing – Customer Relationship Management.
Unit 2 Marketing Environment (12 Horus)
Meaning – demographic-economic – natural – technological – political-legal – social-cultural environment. MARKET SEGMENTATION AND CONSUMER BEHAVIOUR – Meaning & Definition – Bases of Market Segmentation – Consumer Behaviour -Factors influencing Consumer Behaviour.
Unit 3 Marketing Mix (16 Hours)
Meaning – elements – PRODUCT – Product mix; product the product life cycle product planning – new product development – branding – packing and packaging. PRICING – factors influencing pricing, methods of pricing (only meaning), and pricing-policy -PHYSICAL DISTRIBUTION, meaning, factors affecting channels, types of marketing channels, PROMOTION – meaning and significance of promotion – personal selling and advertising.
Unit 4 Introduction to Service Management (10 hours)
Meaning of services -characteristics of services classification of services – marketing mix in the service industry – growth of service sector, Service processes – Designing the service process – service blueprint – back office and front office process)
Unit 5 Service Sector Management (10 hours)
Tourism and Travel Services – concept, nature, significance and marketing. Health Care services – concept, nature, significance and marketing. Educational services – concept, nature; significance and marketing.
Skill Development:
- Identify the producer of your choice and describe at which stage of the product life cycle it is positioned.
- Suggest strategies for the development of a product.
- Study Consumer Behaviour for a product of your choice.
- Develop an Advertisement copy for a product.
- Prepare a chart for distribution networks for different products.